🚨 Not getting interviews? Your resume is missing critical keywords.

In 2025, over 97% of companies use ATS to filter candidates before a human recruiter even opens a resume. If your resume doesn't include the exact keywords from the job description, you're invisible even if you're perfectly qualified.

This is the ultimate resume keywords hub, featuring:

• 27 role-specific keyword guides (50–60+ keywords each)
• ATS-friendly skill categories organized by industry
• Real examples of keyword-optimized resume bullets
• Free tools to scan your resume instantly

👉 Scan Your Resume for Missing Keywords - Free

---

Why Resume Keywords Matter in 2025

The brutal truth: Recruiters no longer manually read every resume.

They use Applicant Tracking Systems (ATS) that scan your document for:

• ✅ Skills mentioned in the job description
• ✅ Tools and software names (HubSpot, SAP, Figma, etc.)
• ✅ Industry-specific terms (GAAP, Epic, Agile, etc.)
• ✅ Performance metrics (ROI, KPIs, revenue growth)
• ✅ Role-specific terminology (GTM strategy, reconciliation, triage)

If your resume doesn't match the job's vocabulary, it gets filtered out often before a human ever sees it.

According to LinkedIn's 2024 Global Talent Trends report, over 90% of recruiters rely on ATS systems to manage high-volume applications. The Society for Human Resource Management (SHRM) confirms that ATS keyword matching is the primary screening method for most organizations.

The Keyword Gap Problem

75% of resumes are rejected by ATS before reaching a recruiter.
The #1 reason? Missing keywords that match the job description.

Example: A marketing manager resume missing "Go-to-Market (GTM)" or "HubSpot" gets filtered out, even if the candidate has 10 years of experience.

The solution: Use role-specific keyword guides (like the ones below) to ensure your resume includes every term recruiters search for.

This hub gives you everything you need to ensure your resume passes ATS and reaches a real recruiter with 27 complete keyword guides organized by industry.

---

Table of Contents

• Why Resume Keywords Matter in 2025
• What Are Resume Keywords?
• Types of Resume Keywords
• Top Resume Keywords by Industry & Role
• General Resume Keywords (All Jobs)
• ATS Skill Categories (2025)
• Examples of Keyword-Optimized Resume Bullets
• How to Find the Right Keywords for Any Job
• Free ATS Keyword Scanner
• FAQ

---

What Are Resume Keywords?

Resume keywords are the exact words and phrases recruiters and ATS systems look for to determine:

• your skills
• your experience level
• your industry expertise
• whether you match the job description

Think of your resume like a web page.

The ATS is Google.
Your keywords are SEO.

Without keyword alignment → your resume won’t rank.

---

Types of Resume Keywords

There are 5 main categories every ATS checks.

Your resume should contain a mix of all five.

---

General Resume Keywords (All Jobs)

These keywords work across almost every industry.

---

Top Resume Keywords by Industry & Role

The most comprehensive collection of role-specific resume keywords for 2025.

Each guide below contains 50-60+ ATS-approved keywords, real examples, and industry-specific tools that recruiters actually search for. Click any role to get your complete keyword list.

---

🔵 Marketing & Advertising

Marketing roles require a unique blend of strategic, creative, and analytical keywords. These guides cover everything from brand strategy to performance metrics.

Marketing Resume Keywords List (2025)

50+ skills for marketing managers, coordinators, and specialists

Covers: Brand Strategy, Go-to-Market (GTM), Content Marketing, SEO, Social Media, Analytics, CRM tools (HubSpot, Salesforce), and performance metrics.

Digital Marketing Resume Keywords List (2025)

50+ ATS skills for SEO, PPC, content, social, and growth marketing

Covers: Google Ads, Meta Ads, GA4, Semrush, Ahrefs, CRO, A/B Testing, Lead Generation, Email Marketing, and automation platforms.

Advertising Resume Keywords List (2025)

50+ keywords for media buyers, strategists, copywriters, and ad managers

Covers: Media Planning, Programmatic Advertising, Creative Strategy, Campaign Optimization, ROAS, TikTok Ads, and client management.

Top Resume Keywords for Marketing Managers (2025)

Strategic keywords for growth, budgeting, and GTM strategy

Covers: Budget Management, Data-Driven Strategy, Cross-Functional Leadership, Pipeline Management, and Stakeholder Alignment.

---

🟢 Creative & Design

Design roles need both technical tool keywords and creative strategy terms. These guides help you showcase both your artistic skills and business impact.

UX/UI Designer Resume Keywords (2025)

60+ keywords for user experience and user interface designers

Covers: User Research, Wireframing, Prototyping, Figma, Design Systems, Usability Testing, Interaction Design, User Journey Mapping, Responsive Design, and Design Thinking.

Graphic Designer Resume Keywords List (2025)

50+ keywords for print, digital, and brand designers

Covers: Adobe Creative Suite, Figma, Brand Identity, Visual Design, Typography, Print Production, and digital asset creation.

---

🟠 Finance & Accounting

Finance roles are highly keyword-dependent. Missing terms like "reconciliation," "SAP," or "GAAP" can instantly disqualify you. These guides ensure you include every critical term.

Accountant Resume Keywords (2025)

60+ must-have keywords for accountants and CPAs

Covers: GAAP, Financial Reporting, Auditing, Tax Preparation, QuickBooks, Excel, SAP, Reconciliation, and compliance standards.

Financial Analyst Resume Keywords (2025)

50+ keywords for financial modeling, analysis, and reporting

Covers: Financial Modeling, SQL, Python, Excel, Variance Analysis, Forecasting, Budgeting, P&L Analysis, and data visualization tools.

Accounts Payable Resume Keywords (2025)

Keywords for AP specialists and coordinators

Covers: Invoice Processing, 3-Way Matching, Vendor Management, SAP, Oracle, Month-End Close, and payment processing systems.

---

🟣 Technology & Software Development

Tech roles require precise technical keywords. ATS systems filter heavily on programming languages, frameworks, and tools. These guides ensure you match exactly what recruiters search for.

Software Engineer Resume Keywords (2025)

60+ keywords for full stack developers and software engineers

Covers: Full Stack Development, System Design, Microservices, REST APIs, GraphQL, Programming Languages (JavaScript, Python, Java, TypeScript), Frameworks (React, Node.js, Spring Boot), Cloud Platforms, and Database Design.

Best Resume Keywords for Junior Developers (2025)

50+ ATS keywords for junior developers and entry-level engineers

Covers: Programming Languages (JavaScript, Python, Java), Frameworks (React, Node.js), Version Control (Git), APIs, Testing, and Agile methodologies.

Data Analyst Resume Keywords (2025)

50+ keywords for data analysts and business intelligence roles

Covers: SQL, Python, R, Tableau, Power BI, Data Visualization, Statistical Analysis, ETL, Machine Learning, and database management.

Data Scientist Resume Keywords (2025)

60+ keywords for data scientists and ML engineers

Covers: Machine Learning, Deep Learning, Python, TensorFlow, PyTorch, NLP, Computer Vision, MLOps, Model Deployment, AWS SageMaker, Azure ML, and data science tools (Pandas, NumPy, Jupyter).

DevOps Engineer Resume Keywords (2025)

60+ keywords for DevOps engineers and cloud infrastructure specialists

Covers: Kubernetes, Docker, CI/CD, AWS, Azure, GCP, Terraform, Ansible, Infrastructure as Code, monitoring tools (Prometheus, Grafana), and automation platforms.

Cloud Engineer Resume Keywords (2025)

60+ keywords for cloud engineers and cloud architects

Covers: AWS, Azure, GCP, Kubernetes, Docker, Terraform, CloudFormation, Serverless, Cloud Architecture, Multi-Cloud, Infrastructure as Code (IaC), and cloud services (EC2, S3, Lambda, Azure Functions).

Cybersecurity Engineer Resume Keywords (2025)

60+ keywords for cybersecurity engineers and security specialists

Covers: Penetration Testing, SIEM, SOC, Incident Response, Vulnerability Assessment, Security Tools (Burp Suite, Metasploit, Wireshark), NIST, ISO 27001, OWASP, Cloud Security, and security certifications (CISSP, CEH, Security+).

Frontend Developer Resume Keywords (2025)

60+ keywords for frontend developers and UI engineers

Covers: React, Vue.js, Angular, TypeScript, JavaScript, CSS Frameworks (Tailwind, Bootstrap, Material-UI), Responsive Design, Mobile-First, Accessibility (WCAG), Build Tools (Webpack, Vite), and Testing (Jest, Cypress).

Backend Developer Resume Keywords (2025)

60+ keywords for backend developers and server-side engineers

Covers: REST APIs, GraphQL, Microservices, Server-Side Frameworks (Node.js, Django, Spring Boot), Databases (PostgreSQL, MongoDB, Redis), System Design, Scalability, Message Queues (Kafka, RabbitMQ), and Cloud Platforms.

QA Engineer Resume Keywords (2025)

60+ keywords for QA engineers and test engineers

Covers: Test Automation, Selenium, Cypress, Playwright, JIRA, Bug Tracking, Test Planning, CI/CD Integration, API Testing (Postman), Performance Testing (JMeter), Agile Testing, and BDD Frameworks (Cucumber).

---

🏥 Healthcare & Medical

Healthcare roles require specific clinical and administrative keywords. Missing EHR systems, certifications, or clinical procedures can cause immediate rejection.

Registered Nurse Resume Keywords (2025)

50+ RN keywords for Epic, Cerner, and clinical settings

Covers: EHR Systems (Epic, Cerner), Triage, Patient Care, Medication Administration, Clinical Documentation, BLS/ACLS, and specialty certifications.

Medical Assistant Resume Keywords (2025)

60+ keywords for clinical and administrative medical assistants

Covers: Clinical Procedures, Vital Signs, EMR Systems, Patient Scheduling, Phlebotomy, Medical Terminology, and administrative tasks.

---

💼 Business & Management

Management roles need leadership, strategic, and operational keywords. These guides cover the exact terminology recruiters expect for project and operations management.

Product Manager Resume Keywords (2025)

60+ keywords for product managers and product strategists

Covers: Product Strategy, Product Roadmap, User Stories, Agile, Scrum, Stakeholder Management, KPIs, OKRs, User Research, Go-to-Market (GTM), and Product Metrics.

Project Manager Resume Keywords (2025)

60+ keywords for PMP-certified and agile project managers

Covers: Agile, Scrum, PMP, Stakeholder Management, Risk Management, Budget Management, Jira, Confluence, and cross-functional leadership.

Operations Manager Resume Keywords (2025)

60+ keywords for operations managers and business operations specialists

Covers: Process Improvement, Lean Six Sigma, KPI Management, Supply Chain Management, Vendor Management, Budget Management, ERP Systems (SAP, Oracle), and Operational Excellence.

Business Analyst Resume Keywords (2025)

60+ keywords for business analysts and requirements analysts

Covers: Requirements Gathering, User Stories, SQL, JIRA, Agile, Scrum, Stakeholder Management, Process Mapping, Gap Analysis, and Business Process Modeling.

---

💰 Sales & Business Development

Sales roles are performance-driven. These guides ensure you include both the tools (CRM systems) and the metrics (quota achievement, revenue growth) that matter.

Sales Resume Keywords (2025)

50+ keywords for B2B, B2C, and inside sales professionals

Covers: CRM (Salesforce, HubSpot), Lead Generation, Pipeline Management, Quota Achievement, Cold Calling, Negotiation, and revenue metrics.

Customer Success Manager Resume Keywords (2025)

60+ keywords for customer success managers and CSM specialists

Covers: Customer Retention, Churn Reduction, NRR (Net Revenue Retention), CSM Tools (Gainsight, Totango), Customer Onboarding, Account Health, Expansion Revenue, and Customer Lifecycle Management.

---

👔 HR & Recruiting

HR and recruiting roles require knowledge of ATS systems, HRIS platforms, and talent acquisition methodologies. These guides ensure you include the systems and functions recruiters expect.

HR/Recruiting Resume Keywords (2025)

60+ keywords for HR professionals, recruiters, and talent acquisition specialists

Covers: ATS Systems (Greenhouse, Lever, Workday Recruiting), HRIS Platforms (Workday, BambooHR, ADP), Full-Cycle Recruiting, Talent Acquisition, Sourcing, Employee Relations, Benefits Administration, and HR compliance.

---

📊 Quick Reference: Which Guide Should You Use?

---

💡 Pro Tip: Don't just copy keywords blindly. Read the full guide for your role to understand how to integrate keywords naturally into your resume bullets. Each guide includes real examples and ATS optimization strategies.

---

ATS Skill Categories (2025)

ATS systems group skills into semantic clusters.
These are the categories recruiters actually search for:

1. Tools & Software

2. Technical Skills

3. Soft Skills

4. Action Verbs

5. Industry Knowledge

---

Examples of Keyword-Optimized Resume Bullets

❌ Weak Example 1

"Managed marketing campaigns."

✅ Optimized Example 1

"Led multi-channel digital marketing campaigns using Google Ads, Meta Ads, and HubSpot, increasing lead generation by 42%."

---

❌ Weak Example 2

"Handled invoices and reconciliations."

✅ Optimized Example 2

"Processed 500+ invoices monthly with SAP, completing accurate 3-way matching, and supporting month-end reconciliation."

---

❌ Weak Example 3

"Designed graphics for clients."

✅ Optimized Example 3

"Produced high-performing digital marketing assets using Figma and Adobe Creative Suite, improving CTR by 28%."

---

How to Find the Right Keywords for Any Job

(This section converts extremely well.)

Step 1: Copy the Job Description

Paste it into a document.

Step 2: Highlight Repeated Words

These are priority ATS keywords.

Step 3: Identify 3 Categories

• tools
• skills
• responsibilities

Step 4: Add Missing Keywords Naturally

Integrate them into:

• resume summary
• skills section
• experience bullets

Step 5: Validate Your Resume

👉 Scan your resume with our free ATS checker

---

Free ATS Keyword Scanner

You can test your resume in under 20 seconds.

• Upload resume
• Upload job description
• See missing keywords
• Get an ATS score
• Fix gaps instantly

👉 Run your free ATS scan now

---

FAQ

What are the most important resume keywords?

The ones inside the job description - ATS prioritizes exact matches.

Should I repeat keywords?

Yes, but naturally. ATS rewards repetition across sections.

Are software tools necessary?

Absolutely. Tools like Figma, SAP, GA4, and Salesforce are high-value keywords.

Should I use a two-column resume?

No. ATS struggles with them.

Can I use creative templates?

Avoid them unless applying directly via email to a human.

---

💡 Want keywords tailored to your job title?
Explore our full library of role-specific resume keyword lists for marketing, design, finance, tech, healthcare, and more.

---

Related Resources

Essential ATS Guides

• How to Pass ATS in 2025 - Complete ATS compatibility guide
• Why ATS Rejects Qualified Resumes - Common rejection reasons and fixes
• How to Optimize Resume Keywords for ATS - Step-by-step keyword optimization
• 100+ Powerful Action Verbs for Your Resume - Replace weak verbs with impact words

Free Tools

• Free ATS Resume Scanner - Test your resume compatibility instantly
• ATS Resume Checker Tools (2025) - Compare different ATS scanners

Additional Resources & Tools

• LinkedIn Job Search - Search jobs and see what keywords employers use in descriptions
• Indeed Career Guide - Resume writing tips and keyword research
• Glassdoor Career Insights - Industry-specific resume advice
• Bureau of Labor Statistics - Occupational outlook and required skills by role
• ResumeWorded - Alternative ATS resume checker and optimization tool
• Jobscan - Resume-to-job-description matching tool
• Wozber - ATS-friendly resume builder and checker

---

Ready to Optimize Your Resume?

Don't guess which keywords you're missing.
Test your resume now and get instant feedback.

👉 Scan Your Resume for Missing Keywords - Free