ResumeAdapter · Blog
digital marketing resume keywords

Digital Marketing Resume Keywords List (2025) — 50+ ATS Skills to Boost Your Interviews

ResumeAdapter TeamResumeAdapter Team
•
•
6 min read

Share this post

Send this to a friend who’s also job searching.

Digital marketer analyzing online campaigns and performance metrics

🚨 Getting rejected by ATS for digital marketing roles?

Your resume might be missing the exact digital marketing keywords companies are searching for.

This guide gives you the complete 2025 digital marketing resume keywords list, organized by tools, channels, analytics, and role specialties.

👉 Scan Your Digital Marketing Resume for Missing Keywords — Free

Why Digital Marketing Resume Keywords Matter in 2025

Digital marketing hiring is more competitive than ever.
In 2025, over 97% of large companies use ATS systems that scan your resume for:

  • SEO & SEM terminology
  • analytics tools
  • PPC & paid social skills
  • conversion optimization keywords
  • content & email marketing skills
  • channel-specific marketing language

If your resume doesn’t include the same terms found in the job description, you may be auto-rejected — even if you’re highly qualified.

This digital marketing resume keywords list ensures your resume matches modern hiring language across SEO, PPC, analytics, content, social, and growth.

Table of Contents

Tools & Analytics Keywords

CategoryKeywords
AnalyticsGoogle Analytics (GA4), Adobe Analytics, Tableau, Power BI
AdsGoogle Ads, Meta Ads Manager, LinkedIn Ads
SEO ToolsSemrush, Ahrefs, Screaming Frog
AutomationHubSpot, Salesforce, Marketo, Mailchimp
Social ToolsHootsuite, Sprout Social
PlatformsWordPress, Shopify, CMS Tools

Strategy & Performance Keywords

CategoryKeywords
StrategyDigital Marketing Strategy, Paid Strategy, Growth Strategy
OptimizationCRO, A/B Testing, Conversion Funnels
AcquisitionLead Generation, Customer Acquisition
MetricsROI, KPIs, Performance Reporting
ResearchMarket Research, Competitor Research

Content & Channel Keywords

CategoryKeywords
ContentContent Marketing, Content Strategy, Copywriting
SocialSocial Media Marketing, Paid Social, Influencer Marketing
EmailEmail Marketing, Automation Sequences, Nurture Campaigns
SearchSEO, SEM, PPC, Paid Search
WebWeb Analytics, UX Writing, Landing Pages

Leadership & Management Keywords

CategoryKeywords
LeadershipTeam Leadership, Project Management
BudgetBudget Management, Spend Optimization
CollaborationCross-functional Collaboration, Stakeholder Alignment
SystemsAgile Marketing, Go-to-Market (GTM), Pipeline Management

Role-Specific Digital Marketing Keywords

These help you rank for long-tail searches like:

  • “SEO resume keywords”
  • “PPC resume skills”
  • “content marketing resume keywords”
  • “digital marketing manager skills list”

SEO Specialist Resume Keywords

CategoryKeywords
CoreSEO, Technical SEO, On-Page SEO
ResearchKeyword Research, SERP Analysis
ToolsSemrush, Ahrefs, Screaming Frog
StrategyOrganic Growth, Backlink Strategy

PPC / Paid Media Resume Keywords

CategoryKeywords
PlatformsGoogle Ads, Meta Ads, TikTok Ads
OptimizationROAS Optimization, Bid Strategies
TargetingRetargeting, Audience Segmentation
AnalyticsConversion Tracking, Attribution Models

Content Marketer Resume Keywords

CategoryKeywords
WritingCopywriting, SEO Content, Storytelling
PlanningEditorial Calendars, Content Strategy
OptimizationOn-Page SEO, Topic Clusters
FormatsBlogs, Landing Pages, Email Content

Email Marketing Specialist Resume Keywords

CategoryKeywords
ToolsMailchimp, HubSpot, Klaviyo
AutomationDrip Campaigns, Workflows
OptimizationA/B Testing Subject Lines, CTR Optimization
MetricsOpen Rates, Click Rates, Deliverability

Social Media Manager Resume Keywords

CategoryKeywords
StrategySocial Strategy, Channel Management
ContentShort-Form Video, Reels, Creative Direction
AnalyticsEngagement Rate, Audience Growth
ToolsHootsuite, Sprout Social, Later

Growth Marketer Resume Keywords

CategoryKeywords
ExperimentationA/B Testing, Incrementality Testing
FunnelsActivation, Retention, Referral
DataCohort Analysis, LTV Analysis
ChannelsFull-Funnel Execution

Trending Digital Marketing Skills for 2025

These appear in modern job descriptions and give you an edge.

CategorySkills
AI & AutomationAI Copywriting, ChatGPT Prompting, Predictive Analytics
PerformancePerformance Max, Advantage+ Campaigns
VideoShort-Form Video Production, UGC Strategy
StrategyZero-Click SEO, Omnichannel Personalization
DataGA4 Expertise, Privacy-First Tracking

Before & After Examples

❌ Weak Example

“Managed digital campaigns and increased website traffic.”

✅ Optimized Example

“Executed multi-channel digital marketing campaigns using Google Ads and HubSpot, achieving a 40% increase in lead generation and a 25% improvement in conversion rates.”

How to Insert Keywords Naturally

1. Add keywords to your summary

Example:
“Digital Marketing Manager skilled in SEO, Google Ads, lead generation, and ROI optimization.”

2. Organize your skills section

Digital Marketing Skills: • Acquisition: SEO, SEM, PPC, Paid Social • Analytics: GA4, Attribution, A/B Testing • Tools: HubSpot, Salesforce, Marketo

3. Add keywords inside accomplishments

  • “Led content strategy, increasing organic traffic by 70%.”
  • “Managed $50k PPC budget with 15% ROI increase.”
  • “Optimized landing pages, improving conversion rate by 28%.”

FAQ

How many keywords should I use?

10–20 depending on the job.

Should I include tools and metrics?

Yes. Digital marketing requires both.

Should I avoid two-column resumes?

Yes, ATS systems struggle with them.

Should I list certifications?

Absolutely—Google Ads, GA4, HubSpot, and Meta certifications help.

Related Articles