Social Media Manager Resume Keywords (2026): 60+ ATS Skills to Land Interviews
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🚨 Not getting social media manager interviews? Your resume is missing critical keywords.
In 2026, over 97% of companies use ATS to filter social media manager resumes. Missing terms like "Content Strategy," "Community Management," or "Engagement Rate" can instantly disqualify you—even with a killer portfolio.
This guide gives you 60+ ATS-approved social media manager keywords, organized by category, with real examples.
Why Social Media Manager Resume Keywords Matter in 2026
The brutal truth: Social media roles are highly platform and tool-dependent.
Recruiters and ATS systems scan your resume for:
- ✅ Platform expertise (Instagram, TikTok, LinkedIn, Facebook, X, Pinterest)
- ✅ Content skills (Content Strategy, Content Calendar, Video Editing, Copywriting)
- ✅ Analytics (Engagement Rate, Reach, Impressions, Follower Growth)
- ✅ Tools (Hootsuite, Buffer, Sprout Social, Later, Canva, CapCut)
- ✅ Strategy (Community Management, Influencer Marketing, Paid Social, Campaign Management)
- ✅ Trends (Reels, Shorts, Stories, Threads, Algorithm Optimization)
If your resume doesn't match the job's social media vocabulary, it gets filtered out.
According to LinkedIn's 2024 Marketing Jobs Report, social media manager positions receive an average of 200+ applications per posting. Platform expertise and analytics skills are primary screening criteria.
Table of Contents
- What Are Social Media Manager Resume Keywords?
- Platform Expertise
- Content Creation Skills
- Analytics & Reporting
- Social Media Tools
- Strategy & Management
- Role-Specific Keywords
- How to Integrate Keywords
- FAQ
- Related Articles
What Are Social Media Manager Resume Keywords?
Social media manager resume keywords are the specific platforms, tools, and skills that ATS systems and recruiters search for when screening resumes for social media and digital marketing positions. These keywords typically include:
- Platforms: Instagram, TikTok, LinkedIn, Facebook, X (Twitter), Pinterest
- Content: Content Strategy, Content Calendar, Video Editing, Copywriting
- Analytics: Engagement Rate, Reach, Impressions, Follower Growth
- Tools: Hootsuite, Buffer, Sprout Social, Later, Canva
When your resume includes these keywords naturally and in context, ATS systems rank it higher.
60+ Essential Social Media Manager Resume Keywords (2026)
📱 Platform Expertise
| Platform | Keywords |
|---|---|
| Instagram, Instagram Marketing, Instagram Reels, Instagram Stories, Instagram Shopping, IG Analytics | |
| TikTok | TikTok, TikTok Marketing, TikTok Creator, Short-Form Video, TikTok Trends, TikTok Ads |
| LinkedIn, LinkedIn Marketing, LinkedIn Ads, LinkedIn Articles, B2B Social Media | |
| Facebook, Facebook Marketing, Facebook Ads, Meta Business Suite, Facebook Groups | |
| X (Twitter) | X, Twitter, Threads, Twitter Marketing, Real-Time Engagement, Twitter Spaces |
| YouTube | YouTube, YouTube Shorts, Video Marketing, YouTube SEO, Channel Management |
| Pinterest, Pinterest Marketing, Pinterest Ads, Visual Discovery, Pinterest SEO | |
| Snapchat | Snapchat, Snapchat Marketing, AR Filters, Gen Z Marketing |
✏️ Content Creation Skills
| Category | Keywords |
|---|---|
| Strategy | Content Strategy, Content Planning, Content Calendar, Editorial Calendar, Content Pillars |
| Creation | Content Creation, Video Content, Visual Content, Photography, Graphic Design |
| Video | Video Editing, Short-Form Video, Reels, TikTok, YouTube Shorts, CapCut |
| Writing | Copywriting, Caption Writing, Storytelling, Brand Voice, Messaging |
| Design | Graphic Design, Visual Design, Canva, Adobe Creative Suite, Branding |
📊 Analytics & Reporting
| Category | Keywords |
|---|---|
| Metrics | Engagement Rate, Reach, Impressions, Follower Growth, Click-Through Rate (CTR) |
| Analysis | Social Media Analytics, Performance Analysis, Data-Driven Strategy, ROI Analysis |
| Reporting | Monthly Reporting, Analytics Dashboards, KPI Tracking, Performance Metrics |
| Tools | Google Analytics, Sprout Social Analytics, Meta Insights, Native Analytics |
🛠️ Social Media Tools
| Category | Keywords |
|---|---|
| Scheduling | Hootsuite, Buffer, Later, Sprout Social, Planoly, Loomly |
| Design | Canva, Adobe Creative Suite, Photoshop, Figma, CapCut, InShot |
| Analytics | Sprout Social, Iconosquare, Brandwatch, Emplifi, Dash Hudson |
| Listening | Social Listening, Brandwatch, Mention, Hootsuite Insights |
| Ads | Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager |
🎯 Strategy & Management
| Category | Keywords |
|---|---|
| Community | Community Management, Community Building, Audience Engagement, Customer Interaction |
| Influencer | Influencer Marketing, Influencer Partnerships, Creator Collaborations, UGC |
| Campaign | Campaign Management, Social Media Campaigns, Product Launches, Brand Campaigns |
| Paid | Paid Social, Social Media Advertising, Ad Campaigns, Media Buying |
| Brand | Brand Voice, Brand Awareness, Brand Building, Reputation Management |
🚀 Trends & Growth
| Category | Keywords |
|---|---|
| Current Trends | Reels, Shorts, Stories, Threads, Live Streaming, AR Filters |
| Growth | Growth Strategy, Audience Growth, Follower Acquisition, Viral Content |
| Optimization | Algorithm Optimization, Hashtag Strategy, SEO for Social, Content Optimization |
| Emerging | Social Commerce, Shoppable Posts, Affiliate Marketing, AI Content Tools |
👉 Want to check your missing keywords? Try the ResumeAdapter free ATS scan.
Role-Specific Keywords
Entry-Level Social Media Coordinator Keywords
| Category | Keywords |
|---|---|
| Core Skills | Content Creation, Scheduling, Community Engagement, Caption Writing |
| Tools | Canva, Buffer, Later, Instagram, TikTok |
| Metrics | Engagement, Follower Growth, Post Performance |
Senior Social Media Manager Keywords
| Category | Keywords |
|---|---|
| Leadership | Team Management, Strategy Development, Cross-Functional Collaboration |
| Strategy | Social Media Strategy, Brand Strategy, Content Strategy, Paid Strategy |
| Advanced | Budget Management, Agency Management, Executive Reporting, Crisis Management |
Social Media Strategist Keywords
| Category | Keywords |
|---|---|
| Strategy | Social Media Strategy, Content Strategy, Digital Strategy, Channel Strategy |
| Planning | Strategic Planning, Campaign Planning, Content Pillars, Brand Positioning |
| Analysis | Competitive Analysis, Audience Research, Market Analysis, Trend Analysis |
Paid Social / Social Media Ads Keywords
| Category | Keywords |
|---|---|
| Platforms | Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads |
| Skills | Media Buying, Ad Optimization, A/B Testing, Audience Targeting |
| Metrics | ROAS, CPC, CPM, CTR, Conversion Rate, CAC |
B2B Social Media Keywords
| Category | Keywords |
|---|---|
| Platforms | LinkedIn, LinkedIn Marketing, LinkedIn Ads, B2B Social |
| Strategy | Thought Leadership, Lead Generation, Account-Based Marketing, LinkedIn Articles |
| Content | Whitepapers, Case Studies, Webinars, Professional Content |
How to Integrate Keywords
✅ Strong Example: Keyword-Optimized Social Media Resume
Experience Section:
Senior Social Media Manager | Brand Agency | 2021 - Present
- Developed and executed content strategy across Instagram, TikTok, LinkedIn, and Facebook, growing total following by 250% (50K to 175K) in 18 months
- Created 500+ Reels and TikToks using CapCut and Canva, achieving average engagement rate of 8.5% (3x industry benchmark)
- Managed content calendar and scheduling using Hootsuite and Later, publishing 60+ posts monthly across 4 platforms
- Led influencer marketing program with 25+ creator partnerships, generating 2M+ impressions and $150K in tracked revenue
- Executed paid social campaigns using Meta Ads Manager, achieving 4.2x ROAS and reducing CPA by 35%
- Built and managed community of 50K+ engaged followers, responding to 200+ comments/DMs weekly with 2-hour average response time
- Delivered monthly analytics reports to leadership, tracking KPIs including reach, engagement, and follower growth
Skills Section:
Platforms: Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Pinterest
Content: Content Strategy, Content Calendar, Video Editing, Reels, Short-Form Video, Copywriting
Analytics: Engagement Rate, Reach, Impressions, Follower Growth, ROI Analysis, KPI Tracking
Tools: Hootsuite, Buffer, Later, Sprout Social, Canva, CapCut, Meta Ads Manager
Strategy: Community Management, Influencer Marketing, Paid Social, Campaign Management, Brand Voice
❌ Weak Example: Missing Keywords
Social Media Manager | Company | 2021 - Present
- Managed social media accounts
- Posted content on Instagram and Facebook
- Responded to comments
- Ran some ads
Why it fails:
- ❌ No specific platforms with expertise level
- ❌ Missing analytics and metrics
- ❌ No tools mentioned (Hootsuite, Canva)
- ❌ No quantifiable results
FAQ
How many social media keywords should I use?
Use 20-30 keywords that match the job description, focusing on the specific platforms, tools, and metrics mentioned in the posting.
Should I include all platforms?
Only include platforms you've actually managed professionally. Quality over quantity—show depth, not just breadth.
What metrics matter most?
Engagement rate, follower growth, reach, and ROAS (for paid) are the most commonly searched metrics. Include specific numbers when possible.
Should I customize keywords for each job?
100% yes — each company focuses on different platforms and strategies. Use our free ATS scanner to identify missing keywords for each application.
Related Articles
- Complete Resume Keywords List Hub - Browse all role-specific keyword guides
- Marketing Resume Keywords (2026) - Broader marketing keywords
- Digital Marketing Resume Keywords (2026) - Digital marketing keywords
- Content Marketing Resume Keywords (2026) - Content and product marketing
- How to Pass ATS in 2026 - Complete ATS compatibility guide
- Free ATS Resume Scanner - Test your resume compatibility instantly
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