While Amazon, Microsoft, Google, and Meta cut tens of thousands of roles across 2023 to 2026, Apple did not run mass layoffs. Tim Cook has called layoffs a last resort, a posture usually credited to Apple's more conservative pandemic-era hiring. Apple employed approximately 166,000 full-time equivalent employees as of September 27, 2025, per its fiscal 2025 annual report.
The cuts Apple did make were narrow and dated. After canceling its long-running car project in February 2024, Apple disclosed about 614 California layoffs in WARN filings, effective May 2024. In late 2025 it trimmed a small, unspecified number of sales roles. There was no broad corporate wave.
The bigger 2025 story was AI. Apple announced Apple Intelligence in June 2024, then in March 2025 publicly delayed the more personalized Siri it had promised and reshuffled the leadership running it. For candidates, that means demonstrated AI and on-device machine-learning depth reads as strategically central right now, and the bar is craft and shipped impact.
Because Apple did not thin its ranks the way its peers did, the hiring bar is set by Apple's own standard, not by a downturn. Specific, quantified craft mapped to the How We Work signals is what moves a resume forward.