Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust.
Whether you have a documented mechanism for surfacing a customer signal (NPS drop, support ticket cluster, churn cohort, p99 latency complaint) and routing it to a decision. Bar Raisers are alert to candidates who talk about caring about customers without naming the signal they actually watched.
Lead with the customer signal you found, the decision it triggered, and the numeric outcome. Verb plus numeral, never the word passionate.
Customer Obsession: investigated a 14% spike in onboarding support tickets, traced root cause to a silent OAuth redirect failure on Safari, shipped a fix in 4 days. NPS recovered from 38 to 52 within one cycle.
Generic empathy bullets with no signal, no decision, no numeral. The phrase passionate about the customer is the most-flagged Customer Obsession anti-pattern in 2026 application reviews.
Passionate about delivering world-class customer experiences and obsessed with putting the customer first in every product decision.
“Tell me about a time you used a customer insight to drive a decision that the rest of the team initially disagreed with.”